Writing quality article text is not an impossible question, following the techniques that deserve to be applied to draw the readers’ attention. Writing an academic text is always a question for all students in different areas of activity. But first, the author must know the subject on which he will write and then know how to answer the questions of the evaluation bank. In order to succeed, it is indispensable to read a lot in order to obtain information from various points of view.
It is important to understand that Marketing is much more than advertising or sales. Marketing encompasses understanding the needs of a given market, passing those needs to production, and with the developed product, sell this product to the customer. In addition, maintaining a relationship with the customer is also a function of the Marketing industry.
The definition of Marketing by subject specialist, Kotler: “Marketing is a social and managerial process by which individuals and groups obtain what they need and desire through the creation and exchange of products and values.”
Marketing is also practicing and deepening the relationship with the customers, since it is part of Marketing maintaining a long term relationship with the customer. That’s why an important subsector is Relationship Marketing, which seeks to optimize the relationship between the company and the consumer.
In short, Marketing can have several guidelines: the product (whenever the company has a market monopoly and its attention is limited to improving the production process), sales (strives to increase the company’s market share ) and the market itself (the adaptation of the product to the tastes / preferences of the consumer).
Marketing: Advertising, Advertising & Sales
For Marketing, the goal is to discover subtleties and make a difference for the consumer, because you are always researching the needs of the consumer, and adding value to the products that meet these needs. But sometimes there can be a mess of Marketing with Propaganda.
Below we reconsider the formal definitions of each term to visualize the difference:
For Marketing is worth the systematic planning, implementation and control of a business activity junction that aims to bring together buyers and sellers for equally advantageous product exchanges or transfers.
Already Propaganda is a paid and non-personal advertisement of a message or persuasive presentation of a particular brand to attract existing consumers or new customers.
Now Advertising is one of several components of the Marketing process. It is the part in which the world will be told about a particular business. Advertising involves the process of developing strategies such as location of display or frequency. Advertising is usually the biggest expense of corporate marketing plans, with public relations ranked second and market research soon after.
Marketing should consist of strategies to persuade your potential customers. It is the message that prepares customers for sale. It may consist of advertising, public relations, social media, relationship marketing, etc.
The Sales process consists of interpersonal interaction. It is usually done in individual meetings, professional meetings and through Internet tools.
Studies show that you need multiple contacts using Sales and Marketing to mobilize a potential customer. That is why it is important to develop a process that combines Sales and Marketing. If they are in different positions, they should still communicate in order to function properly.
What a Marketing Professional Needs to Take into Account
The Marketing professional needs to take into account the following factors when designing his plan: the continuous and rapid change in the tastes and interests of consumers (each market segment requires product characteristics to fit their profile); the “positioning” of the article, that is, the determination of the segment to which it is directed, which requires serious analysis and extensive planning; competition, which intensifies as the number of companies producing the same product increases; consumer advocacy movements, which are increasingly strong and widespread, and analyze the quality of goods and services, recommending the best; and concern for the environment, which also affects product design and marketing techniques.
The Choice of Article Marketing Theme
Now, when reviewing the concepts and main ideas of Marketing a little, it is necessary to choose the topic of the article Marketing.
Choosing a research topic is not an easy matter, either for a dissertation or for an article. Sometimes it seems that everything that was really important in any field of knowledge has already been studied or described.
The topic of Marketing article is the subject that you want to study and research. Your choice should take into account the possibilities, aptitudes and tendencies of the author who will elaborate the research. Note that there is a difference between the topic and the research problem. From the research theme comes the problem to be investigated.
It is important for students to choose an area they like and identify themselves, because work requires dedication, hours of practice and even more hours of reflection. And your excitement about the activity can vary greatly throughout this process. And when we have affinity with a field of knowledge, when we are really curious to find the answer, the motivation is greater.
Also make sure that your job of writing a Marketing article can be completed within the stated time frame. Also check the resources needed to get the job done and how easy it is to get them.
Reflect on the applications and, mainly, on how this article would contribute to the advance of the knowledge in Marketing.
Basic Structure of Article Marketing
Once you have chosen the theme, it is important to first briefly outline how your work will go on from now on.
In general, the writing of an article is based on the following scheme: Introduction (contextualization, problem and thesis), Development (arguments and justifications) and Conclusion (argumentative reasoning and closure). Without forgetting, of course, a proper and good Title.
Title should be the most attractive and interesting part of your text. With it, the author must hold the attention of his readers. Use verbs to give action commands and, remember, be simple and objective.
In the Introduction, introduce the theme and objectives to be discussed. Soon it is time to begin to present your point of view.
Your point of view is the development of your article. Point your opinion justifying it right away, so you’ll be engaging the reader and preparing for completion. The key is to get the speaker to begin formatting his conclusions.
The conclusion is the last step and deserves special care. If everything went well here, your reader is ready to receive your proposals. Indicate possible solutions, share success stories that you have participated in. Finally, stipulate a good closing. It is also possible to leave a doubt or charge in the air, urging your audience to think of solutions to what was discussed.
Lastly, it is important to always keep in mind that we are living the era of attention, meaning the audience is receiving large amounts of content and only to see what is really different and substantial. Therefore, it is important that your text be clear and a good exposition of ideas and conclusion.
Clarity of Article Marketing Text
When writing your article of Marketing as you always need when writing academic texts be clear, coherent and objective. Proper choice of vocabulary, good punctuation and well-ordered syntactic constructs are some of the elements that are important in getting a good Article Marketing text.
Textual clarity is related to coherence and cohesion, two features that should not be lacking in a good text. It concerns the way ideas are organized in order for the ultimate goal to be achieved: textual understanding. There are cases in which the author harms his text by writing too long periods or by unnecessary repetition of ideas, thus compromising clarity, cohesion and coherence. As a result, the reader might give up the text even before the paragraph is complete. In addition, those who write shorter periods are less likely to miss out on punctuation or become repetitive. In non-literary texts, as is the case, prefer the direct order, whose syntactic construction obeys the rule subject + verb + complement. By privileging direct order, one will be contributing to textual clarity.