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What are the three fastest growing companies in the country? What opportunities have they pursued to achieve this level of growth? What growth mechanism have they used (internal, joint venture, acquis
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Why is the concept of competitive advantage central to the study of strategic management?
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_____ is market segmentation on the basis of personality, motives, and lifestyles. A. Family life cycle segmentation B. Usage-rate segmentation C. Psychographic segmentation D. Benefit segmentation
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New-product development begins with idea screening. a. True. b. False.
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Traveler’s grouped into leisure versus business categories is an example of which type of market segmentation? a. geographical b. psychographic c. demographic d. product-related
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What is funnel optimization in online marketing?
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Define the role of CRM in your own words. What are the key differences between today’s CRM and the early generation of CRMs?
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Which of the following is correct about early-mover advantage: a. eBay is an example of a company that has created a sustainable competitive advantage through switching costs. b. A late mover can penetrate the market only by selling at a price below the p
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A high-definition flat-screen TV sold 500,000 units at $1000 each last year. It is known that its price elasticity of demand is -2.0 (calculated at the current price and quantity). What would sales be this year if there are no other changes affecting dema
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You have run a regression of monthly returns on TXBT, a large biotechnology firm, against monthly returns on the S&P 500 index, and come up with the following output.
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________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores. a. Undifferentiated b. Niche c. Differentiated d. Variable e. Local
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In Web analytics, CPA is the acronym for: A) customers per acquisition. B) cost per account. C) customers per account. D) cost per acquisition.
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Advertising that educates you about a product’s qualities is called a. informative advertising. b. comparative advertising. c. persuasive advertising. d. brand advertising.
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A manufacturer reduces the price of its digital cameras by 20% and, as a result, the volume of sales rises by 30%. What is the price elasticity of demand?
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Tennis racket normally costs $75. The tennis racket is on sale for 60% off. What is the sale price of a tennis racket?
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Compare and contrast the following companies: Alibaba Trade-india Europages
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Rising world wholesale fair-trade coffee bean prices force the local Dunkin’ Donuts franchise to raise its price of coffee from 89 cents to 99 cents a cup. As a result, management notices that donut s
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When Sony’s CEO, Howard Stringer, eliminated 10,000 jobs and closed 11 plants, he was addressing the contraction phase of the turnaround strategy. Indicate whether the statement is true or false.
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When Kimberly-Clark introduced Huggies disposable diapers against Procter & Gamble’s market leading Pampers, they were using the offensive tactic known as a(n): A) flanking maneuver B) frontal assault C) encirclement
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A) In many states, ticket scalping, or reselling tickets to entertainment events at prices above the original purchase price, is prohibited. Who is helped and who is hurt by such prohibitions? B) How can owners who want to sell their tickets get around th
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The marketing concept is a management philosophy that affects: a. only marketing activities b. all efforts of the organization c. mainly the efforts of sales personnel d. mainly customer relations e. only business organizations
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You are designing a new food delivery service that will use drones to get the product to customers faster. Think about who your target market would be. If drones are delivering the product you may h
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Multi-brand retailers were ________. a) encouraged to set up outlets across the country b) prohibited from advertising their merchandise
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How could you determine whether Nike and Reebok are in competition with each other using cross elasticity of demand?
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Your friend, Lisa Ryan, is opening a smoothie shop, that will sell a variety of smoothie drinks, in the $5 to $7 price range. When you ask her if she is worried that the steep price of her smoothies m
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Meijer, a retail chain, carries a full line of food and non-food items as well as product lines such as small appliances, some furniture, automotive items, clothing, and lawn and garden equipment. Meijer is a(n) _____. a) warehouse club b) off price ret
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What is family branding in marketing?
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Which network is more suitable for commodity items manufacturer storage with direct shipping OR retail storage with customer pickup. Explain why?
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Explain customer gap under customer-orientated marketing strategy.
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Levin Furniture buys a living room set with a $4,600 list price and a 60% trade discount. Freight (FOB shipping point) of $55 is not part of the list price. What is the delivered price (including frei
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After receiving a discount of 9.5% on its bulk order of typewriter ribbons, John’s office supply pays $4,89. What was the price of the order before the discount?
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What are PRIZM and VALS and what are their components?
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Why do producer prefer direct distribution? Select one: A. because business products always use direct distribution B. because it has more business transactions C. because customers are usually wi
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What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education? A. Psychographic segmentation B. Demographic segmentation C. Benefit segmentation D. Behavioral segmentation E. Lifestyl
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1. How might a college or university segment its customers? 2. What specific needs might each of these customers groups have?
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What does market rigging mean?
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Provide examples of two different message strategies seen in commercials in the last year. Why do you think they were or were not effective?
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At a price of $100, Beachside Canoe Rentals rented 11 canoes. When it increased its rental price to $125, 9 canoes were rented. Calculate the absolute value of the price elasticity of demand for canoe rentals using the midpoint formula.
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Numi Organic Tea has identified more than one target market. For example, their target market includes “eco-moms,” college students, and family travelers. This means they should be particularly aware of the which helps explain how consumption patterns dif
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The cross-price elasticity of pens and pencils is 0.67, where the percentage change in quantity is for pens and the percentage change in price is measured for pencils. Calculate the percentage that th
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