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In your opinion, is rebranding that involves adopting an abbreviation for the previous name (e.g.,AARP instead of American Association of Retired Persons) an effective strategy? Can you think of examp
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Brand
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Are promotional slogans such as” best sushi in town” or “Atlanta’s most popular restaurant” ethical? why or why not?
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Brand
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On TV a commercial plays from Progressive insurance. Their spokeswoman, Flo, is extolling the benefits of the Name Your Price tool. She describes how easy it is for anyone to compare insurance prices
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