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Trade
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Which element of the marketing mix is the only one that produces revenue? (a) Product (b) Place (or distribution) (c) Advertising (d) Price (e) Promotion
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Trade
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What risk do Merchant wholesalers assume by taking title to goods? Is the size of this risk about constant for all merchant wholesalers?
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Describe the operating cycle for a manufacturing company. How would the cycle differ for a retailer?
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Trade
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Explain the six distinct distribution network designs that may be used to move products from factory to customer.
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What are some advantages of intensive, exclusive, and selective distribution? Does Nike pursue an intensive, exclusive, or selective distribution intensity strategy? Would you suggest any changes to this strategy?
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