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A vertical integration strategy means that the firm will expand by adding new product lines. Indicate whether this statement is true or false.
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Describe marketing mix for a B2C e-commerce business.
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What are the elements of inbound marketing?
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What is the appropriateness of a capital equipment investment as a financing option for a business’s financial health?
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What are the strengths of formal strategic planning? What are its weaknesses?
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Which of the following is NOT used in SWOT analysis to set the brand’s direction in a competitive environment? A. Segmentation B. Weaknesses C. Opportunity D. Threats
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List the three characteristics of benchmark jobs.
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Explain the push/pull view of the processes within a supply chain.
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Twitter is a free networking and micro-blogging service that allows its users to send and read other users updates, called tweets. Although Twitter has millions of users and is growing rapidly, the firm has been criticized for not having a viable long-te
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Which variable would be considered part of the “place” element of the marketing mix? A) Product line B) Service level C) Personal selling D) Sales territory E) Discounts and allowances
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__What value chain segments has Kaiser Permanente chosen to enter and perform internally?__ They are a health care provider that has integrated backward in the value chain by offering health insurance
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What is product mix pricing strategies?
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The Clinique Division of Est e Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of noncustomers who visit its website later purchase a Clinique product at a department store. Clinique uses its _________ website t
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Lia works for Media Marketing company. Her job includes putting “spin” on the firm’s successes and failures. In this context, ethics consist of a. “bad” versus good publicity. b. questions of rightness and wrongness. c. the firm’s quarterly revenue. d
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Conduct a SWOT analysis for a team facing a big project to complete. You are allowed to use an organization of your own choice. |
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What does a strategic prospecting plan consist of? Can you think of a company that you worked for that had one? What were the strengths?
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Give some examples of first mover and late mover firms. Were they successful?
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Look at the SWOT analysis of the company Best Buy. What strengths, opportunities, and threats do you think are most vital in their success or downfall? __The strengths of Best Buy:__ – Good reputation with customers, especially women, who make most of th
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A company’s ________ is its road map for success. A) Goal B) Strategic plan C) Objective D) Mission statement
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Describe each of the four Ps. What insights might a firm gain by considering the four Cs rather than the four Ps?
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Bruce change owns his own bookkeeping firm, and runs it out of the basement in his home. a) Bruce claims that his firm is low cost because he doesn’t have to pay any rent for an office. Is this true? Explain. b) Bruce recently turned down an offer to be
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What is meant by strategic planning gap?
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What KPIs does Walmart use to measure its progress in its balanced scorecard? If none can be identified, create six KPIs that you feel are applicable. Summarize your findings with your assessment of W
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A firm’s success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the four core business processes. Use an
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List and define the four elements of the marketing mix.
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When Dell Computer’s customers use the Internet to design their own computers, this demonstrates which manufacturing strategy? A) continuous improvement B) mass production C) job shop D) mass customization E) just-in-time
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HRD should be involved in strategic planning by: a. Helping shape strategy b. Influencing the HR strategy c. Developing its own strategy in line with the strategic plan d. Both influencing the HR strategy and developing its own strategy in line with the
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How does strengths, weaknesses, opportunities, and threats (SWOT) analysis relate to Customer Relations Management (CRM)?
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What is the importance of benchmarks? For a company measuring the effectiveness/benefits of a new technology on a manufacturing process, suggest what benchmarks it should consider. Also suggest three measurements that it should undertake to implement cont
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Best Buy Co., Inc. Describe the positioning of Best Buy relative to its main competitors. ? Apply the VRIO framework to determine whether Best Buy has a competitive advantage. If so, is its competitiv
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[{Blank}] is based on the concept of 5w2h. A) Business process benchmarking B) Statistical process control C) Total quality management D) Business process reengineering E) Reverse engineering
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What is the concept of integrated brand promotion (IBP)? How are IBP and advertising related? And how is IBP distinct from the advertising industry’s prior emphasis on integrated marketing communicati
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Of the major dimensions of the general environment: technology, economy, political/legal, and sociocultural, which one do you believe is the most complicated? How can managers influence each one?
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What is formal strategic planning?
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What is a SWOT analysis? Explain in detail and give examples.
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What is the importance of a SWOT analysis and a personal development plan?
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Exxon Mobil Selling All Its Retail Gas Stations Exxon Mobil is not alone among Big Oil exiting the retail gas business, a market where profits have gotten tougher as crude oil prices have risen. Gas s
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Write in full details of SWOT analysis of Huawei Company
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How might SWOT analysis be helpful to Inditex executives? To Zara Store managers?
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(a) Why has strategic management become so important in today’s corporations? (b) How does strategic management typically evolve in a corporation?
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