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10.07.2022 - 16:23

What is SERP in digital marketing?

Question:

What is SERP in digital marketing?

Answers (1)

Moe April 11, 2023 в 12:16

SERP stands for Search Engine Results Page. It is the page that appears after a user types a search query in a search engine like Google or Bing. The results displayed on the SERP can be organic (unpaid) or paid (ads). Digital marketers use various tactics to optimize their website or ad to appear higher on the SERP for relevant search queries. The higher a website or ad appears on the SERP, the more likely it is to attract clicks and drive traffic to the website. SERP is an important factor in digital marketing as it directly affects a website's visibility and, ultimately, its success.

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