29.07.2022 - 11:32

What is Alexa in digital marketing?


What is Alexa in digital marketing?

Answers (1)
  • Alondra
    April 15, 2023 в 12:30
    Alexa in digital marketing refers to the Alexa traffic ranking system which provides a measure of the popularity of a website. The ranking is based on website traffic data collected by Alexa toolbar users and other data sources. This data is used by companies to measure the effectiveness of their digital marketing strategies and make data-driven decisions to improve their online presence. Alexa also provides insights into competitors’ website traffic and other related metrics that can be used for competitive analysis.
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