A funnel in affiliate marketing is a series of steps or actions that a potential customer goes through before making a purchase. It typically involves attracting a lead with a free offer or valuable content, then presenting them with a low-priced product or service designed to entice them into making a purchase. Once they have made a purchase, the marketer continues to nurture the relationship with the customer by offering them additional products or services that fit their needs and interests. The goal of a funnel is to guide the customer towards making a purchase, while also building trust and loyalty with them.
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