Trade name franchising involves licensing the rights to sell specific products under the manufacturer’s brand name. Indicate whether the statement is true or false.

The statement is true. Trade name franchising is a type of franchising where a business owner is granted the rights to use a manufacturer's brand name to sell specific products. This allows the business owner to take advantage of the established reputation of the brand and the products it sells. The franchisor typically provides support and training to the franchisee to ensure that the products are sold in accordance with the brand's standards. In return, the franchisee pays a fee or a percentage of sales to the franchisor.