27.07.2022 - 13:57

Think about the merchandise sold at Office Depot, Staples, and Office Max. 1. List 3 to 4 types of merchandise that fall into a. extended problem solving, b. limited problem solving, and c. habitu

Question:

Think about the merchandise sold at Office Depot, Staples, and Office Max.

1. List 3 to 4 types of merchandise that fall into

a. extended problem solving,

b. limited problem solving, and

c. habitual decision making for college students.

2. Explain how the categories of merchandise would change for each type of buying decision if the customer was the owner of a medium size business.

Answers (1)
  • Vesta
    April 9, 2023 в 11:12
    1. a. Extended problem solving merchandise for college students from these stores could be laptops, printers, photocopiers, and software. These are products that require lengthy research and decision-making due to high financial investment and specific features needed for academic purposes. b. Limited problem solving merchandise for college students may include stationery items such as pens, highlighters, notebooks, and binders. These are products which are needed instantly and require some thought, but usually, the decision is not as complex as with extended problem-solving merchandise. c. For habitual decision making merchandise for college students, we can consider items like paper, folders, staples, and paper clips. These are products that are repeatedly needed and for which there is little or no thought involved in the purchase decision. 2. If the customer were the owner of a medium-sized business, the categories of merchandise would change accordingly. For extended problem-solving, the merchandise would shift towards more advanced and expensive office equipment like photocopiers, complicated printers, and software with high-end features that would fit their business requirements. For limited problem-solving items, the focus would be on items like presentation materials, promotional items, and branded stationery that requires lesser effort and time while being related to their particular business. In the case of habitual decision-making items, the merchandise would change towards more of a mass purchase of consumables, like papers, ink, and toners, as well as staples and paperclips- items that are used repeatedly in the course of business operations.
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