The integrated marketing communications (IMC) perspective emphasizes all of the following EXCEPT: a. Packaging and viral promotions. b. Use and coordination of all promotional products to support communication. c. Maximization of available resources even

The answer is a. Packaging and viral promotions. The IMC perspective emphasizes on the coordination and use of all promotional products to support communication, maximization of available resources even when they are scarce, specific communications objectives and a plan for reaching those objectives. Packaging and viral promotions do play a role in IMC, but they are not the primary focus. The emphasis is on creating a cohesive and consistent message across all promotional channels, including advertising, public relations, sales promotions, personal selling, and digital marketing. This approach ensures that all marketing efforts are working together towards the same end goal and supporting each other for maximum efficiency and effectiveness.