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01.07.2022 - 22:42

The costs incurred by International Rental Cars in the recent fiscal period are shown below. Calculate the total cost of the following: customer-sustaining activities. Custodial services for branch office in St. Louis$250 Painting costs for lux

Question:

The costs incurred by International Rental Cars in the recent fiscal period are shown below. Calculate the total cost of the following: customer-sustaining activities.

Custodial services for branch office in St. Louis	$250
Painting costs for luxury sports cars	$320
Salaries for corporate accountants	$395
Generalized advertising for the firm	$460
Depreciation on home office computer equipment	$665
Office equipment depreciation for Pasadena branch	$775
Market research with business travelers	$860
Total	$3,725

Answers (1)

Myrl April 9, 2023 в 01:10

The total cost of customer-sustaining activities for International Rental Cars in the recent fiscal period is $460. The cost of generalized advertising for the firm is the only expense in the given list that relates specifically to customer-sustaining activities, which are activities that are designed to attract and retain customers. The other expenses listed, such as custodial services, painting costs, and equipment depreciation, may indirectly support customer-sustaining activities, but are not considered direct costs of those activities. Therefore, only the $460 spent on advertising is included in the total cost of customer-sustaining activities.

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