03.07.2022 - 02:11

Prepare a product by value analysis for the following products and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or her possible actions.

Question:

Prepare a product by value analysis for the following products and given the position in its life cycle, identify the issues likely to confront the operations manager, and his or her possible actions. Product Alpha has annual sales of 1,000 units and a contribution of $2,500 per unit, it is in the introductory stage. Product Bravo has annual sales of 1,500 units and a contribution of $3,000 per unit, it is in the growth stage. Product Charlie has annual sales of 3,500 units and a contribution of $1,750 per unit, it is in the decline stage.

Answers (1)
  • Mozelle
    April 12, 2023 в 15:46
    For Product Alpha in the introductory stage, value analysis involves examining the product's features and identifying ways to maximize its value to customers. Issues likely to confront the operations manager include determining the optimal production volume and identifying cost-saving measures. Possible actions include investing in research and development to enhance the product's value, negotiating favorable supplier contracts, and implementing lean manufacturing principles to reduce costs. For Product Bravo in the growth stage, value analysis involves identifying opportunities to differentiate the product and increase customer loyalty. Issues likely to confront the operations manager include managing increased demand for the product and maintaining quality standards. Possible actions include investing in marketing and brand building, increasing production capacity to meet demand, and implementing quality assurance measures to ensure consistent product quality. For Product Charlie in the decline stage, value analysis involves identifying cost-saving measures to maximize profits and/or preparing to discontinue the product. Issues likely to confront the operations manager include managing declining demand for the product and reducing costs. Possible actions include implementing cost-cutting measures such as reducing production volume or negotiating with suppliers for lower prices, and/or developing a plan to phase out the product and shift resources to other products in the company's portfolio.
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