28.03.2023 - 09:15

New-product development begins with idea screening. a. True. b. False.

New-product development begins with idea screening.

a. True.

b. False.

Answers (1)
  • DmitriE
    April 6, 2023 в 10:38

    The statement "New-product development begins with idea screening" is generally true. Idea screening is the first step in the product development process, where potential product ideas are evaluated to determine whether they are worth pursuing. This involves a preliminary analysis of the idea's market potential, technical feasibility, and financial viability.

    During idea screening, product ideas are assessed against a set of criteria to determine which ideas have the greatest potential for success. Ideas that do not meet the criteria are rejected, while those that do are selected for further development.

    Therefore, the answer to the question is option a, true. Idea screening is a critical step in the new-product development process, and it helps companies to focus their resources on the most promising ideas, while avoiding costly investments in products that are unlikely to succeed in the market.

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