23.03.2023 - 01:07

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores. a. Undifferentiated b. Niche c. Differentiated d. Variable e. Local

_____ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.

a. Undifferentiated

b. Niche

c. Differentiated

d. Variable

e. Local

Answers (1)
  • Dochya
    April 1, 2023 в 23:58

    The correct answer to fill in the blank is "e. Local." Local marketing is a strategy where businesses focus on meeting the specific needs and preferences of customers in a particular geographical area. It involves tailoring marketing campaigns to the local market, including the city, neighborhood, and even the store level.

    Local marketing recognizes that different regions have their own cultural, social, and economic characteristics that influence consumer behavior. For example, the marketing strategy for a product in a rural area might be different from that in an urban area, as people in different areas have different lifestyles, values, and purchasing habits.

    The other options, such as undifferentiated, niche, differentiated, and variable marketing, do not specifically focus on tailoring marketing to the needs and wants of specific cities, neighborhoods, or stores. Undifferentiated marketing treats the entire market as a single unit, while niche marketing targets a specific segment of the market. Differentiated marketing creates different marketing mixes for different segments, and variable marketing changes the marketing mix based on factors such as the season or the target audience.

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