14.07.2022 - 08:56

Kate’s 24-hour breakfast diner menu offers one item, a $5.00 breakfast special. Kate’s costs of servers, cooks, electricity, food, etc. average out to $3.95 per meal. Her costs for rent, insurance cleaning supplies, and business license average out to $1.

Question:

Kate’s 24-hour breakfast diner menu offers one item, a $5.00 breakfast special. Kate’s costs of servers, cooks, electricity, food, etc. average out to $3.95 per meal. Her costs for rent, insurance cleaning supplies, and business license average out to $1.25 per meal. Since the market is highly competitive, Kate should:

a. keep the business open in the short-run, and plan to expand the business in the long-run.

b. raise her prices above the perfectly competitive level set by the market.

c. keep the business open in the short-run but plan to go out of business in the long-run.

d. lay-off her staff break her lease and close the business down immediately.

Answers (1)
  • Bernadine
    April 17, 2023 в 19:49
    The answer is a. keep the business open in the short-run, and plan to expand the business in the long-run. Kate's costs per meal are $5.20 ($3.95 + $1.25), leaving her with a profit of only $0.80 per meal. However, because her menu offers only one item at a low price point, she is likely drawing in customers who are seeking a budget-friendly option. By keeping the business open in the short-run and planning to expand in the long-run, Kate can potentially attract more customers by offering a wider variety of menu items and expanding her marketing efforts. This can increase her overall revenue and offset her costs, allowing her to turn a larger profit. Raising prices above the competitive level or planning to go out of business are not viable options as they would likely result in a loss of customers and revenue. Laying off staff and closing the business down immediately is also not a viable option as it would result in a loss of investment and potential future profits.
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