28.03.2023 - 11:27

_____ is market segmentation on the basis of personality, motives, and lifestyles. A. Family life cycle segmentation B. Usage-rate segmentation C. Psychographic segmentation D. Benefit segmentation

Question:

_____ is market segmentation on the basis of personality, motives, and lifestyles.

A. Family life cycle segmentation

B. Usage-rate segmentation

C. Psychographic segmentation

D. Benefit segmentation

Answers (1)
  • Vina
    April 16, 2023 в 05:17
    Psychographic segmentation is market segmentation based on personality, motives, and lifestyles. This type of segmentation involves dividing the market into groups based on the attitudes, values, interests, and behaviors of consumers. It helps marketers understand why customers make purchasing decisions and how they relate to brands. By using psychographic segmentation, marketers can tailor their marketing messages and product offerings to specific customer groups, which can improve the effectiveness of their marketing campaigns and increase customer loyalty.
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