Question:
International Print Machines sells three computer printer models: a color inkjet, a laser printer, and a color laser printer. Total usual fixed costs for IPM is $5,000,000. Information about the printers are in the table below:
Inkjet | Laser | Color Laser | Totals | |
Selling Price | $250 | $400 | $1500 | |
Variable Cost | $100 | $150 | $800 | |
Expected Sales | 12,000 | 6,000 | 2,000 | 20,000 |
Sales Mix | 60% | 30% | 10% | 100% |
a) What would be the level of profit for IPM if the expected sales actually occur?
b) How many printers of each type must IPM sell to break even?
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