28.03.2023 - 05:45

In creating new flavors for their potato chips, Lays launched the ”Do us a flavor” contest that allowed their customers to submit the next potato chip flavor for a prize of $1 million. What method of idea generation is this?

In creating new flavors for their potato chips, Lays launched the Do us a flavor contest that allowed their customers to submit the next potato chip flavor for a prize of $1 million. What method of idea generation is this?

Answers (1)
  • Brown-eyed
    April 1, 2023 в 07:32

    The method of idea generation used by Lays in creating new flavors for their potato chips is known as crowdsourcing. Crowdsourcing is a technique used by companies to outsource tasks or problems to a large group of people, usually through an open call. In this case, Lays is using crowdsourcing to generate new ideas for potato chip flavors, by inviting their customers to submit their own ideas in exchange for the chance to win a prize of $1 million. This approach allows Lays to tap into the collective creativity and expertise of their customers, potentially resulting in new and innovative flavors that might not have been generated otherwise. Crowdsourcing is an effective and popular method of idea generation, and is used by many companies across different industries to solve problems and generate new ideas.

Do you know the answer?
Not sure about the answer?
Find the right answer to the question In creating new flavors for their potato chips, Lays launched the ”Do us a flavor” contest that allowed their customers to submit the next potato chip flavor for a prize of $1 million. What method of idea generation is this? by subject Creativity, and if there is no answer or no one has given the right answer, then use the search and try to find the answer among similar questions.
Search for other answers
New questions in the category: Creativity
Authorization
*
*

Password generation