Identifying and understanding global customer needs means that the international marketer needs to: a) study all the world’s cultures. b) standardize the company’s product. c) become fluent in many languages. d) seek to understand similarities and differe

The correct answer is d) seek to understand similarities and differences in consumer groups. Identifying and understanding global customer needs is a crucial aspect of international marketing. However, studying all the world's cultures or becoming fluent in many languages is not practical or necessary for this purpose. Similarly, standardizing the company's product or always adapting the company product may not be the most effective strategy. Instead, international marketers should focus on understanding the similarities and differences in consumer groups across different regions and cultures. This involves conducting market research, analyzing consumer behavior and preferences, and developing targeted marketing strategies that take into account cultural nuances and local market conditions. By doing so, companies can effectively cater to the needs and preferences of global customers, increase their market share, and grow their business internationally.