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12.07.2022 - 05:08

For the information given, rank the two customers in terms of customer lifetime value. Apple: Avg. Annual Sales: $3,500. Avg. Profit Margin: 15%. Expected Lifetime : 10 years. Banana: Avg. Annual S

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For the information given, rank the two customers in terms of customer lifetime value.

Apple: Avg. Annual Sales: $3,500. Avg. Profit Margin: 15%. Expected Lifetime : 10 years.

Banana: Avg. Annual Sales: $4,000. Avg. Profit Margin: 14%. Expected Lifetime: 8 years.

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Answers (1)
  • Gertie
    April 12, 2023 в 16:10
    Based on the given information, Apple has a higher customer lifetime value than Banana. This is because Apple's average annual sales are slightly lower than Banana, but their profit margin is higher. Additionally, Apple's expected lifetime as a customer is longer, giving them more opportunities to make purchases and increase their lifetime value to the company. Overall, while Banana may provide a higher immediate revenue stream, Apple has the potential to be a more valuable customer over the long term.
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