Explain what it means for a mission statement to have a customer orientation.

A mission statement with a customer orientation means that the company focuses on meeting the needs and wants of its customers. This approach prioritizes establishing and maintaining strong relationships with customers by offering high-quality products, excellent customer service, and creating a positive customer experience. A customer-oriented mission statement revolves around satisfying the needs, preferences, and expectations of customers, resonating with them, building brand loyalty, and ultimately gaining a competitive advantage in the market. Essentially, a customer-oriented mission statement is centered on the customer and is geared towards providing continuous value to them.