Explain the reasons why personal selling is more important in B2B marketing than in B2C Selling.

Personal selling is more important in B2B marketing than in B2C selling due to several reasons. Firstly, customers in B2B markets are more rational and analytical in their buying decisions. They need detailed information about products and services, customization, and technical assistance to make informed decisions. Personal selling provides a platform to build trust and credibility with such customers, answer their queries and concerns, and persuade them to buy. This is not always the case with B2C selling, where customers are more impulsive and require less information on products and services. Secondly, B2B sales involve larger transactions and longer sales cycles than B2C sales. It takes time and effort to build and maintain relationships with key decision-makers and influencers in a B2B market. Personal selling can help companies to establish strong relationships with customers, understand their needs and preferences, and provide customized solutions to meet their requirements. This personal touch can make a significant difference in winning contracts and closing deals. Thirdly, B2B transactions are often more complex and involve negotiations, contracts, and after-sales service than B2C sales. Personal selling allows salespeople to understand the customer's needs, provide customized solutions, and negotiate a fair deal that meets both parties' objectives. It also helps in building long-term relationships by providing customer support and after-sales service. In summary, personal selling is more vital in B2B marketing than in B2C selling due to the distinct characteristics of the two markets. B2B customers require more detailed information, have longer buying cycles, and prefer customized solutions to meet their specific needs. Personal selling helps companies to build strong relationships with customers, understand their requirements, and deliver tailored solutions to meet their needs.