28.07.2022 - 20:05

Encyclopedia Britannica is an encyclopedia publisher who sells printed encyclopedias. In the 1990s, encyclopedias began to be sold electronically. What effect did electronic encyclopedias have on Ency

Question:

Encyclopedia Britannica is an encyclopedia publisher who sells printed encyclopedias. In the 1990s, encyclopedias began to be sold electronically. What effect did electronic encyclopedias have on Encyclopedia Britannica? Electronic encyclopedias

A. served as a complement, increasing sales of electronic and printed encyclopedias.

B. resulted in the government requiring patents for educational materials.

C. served as a superior product to heavy, bulky, and expensive printed encyclopedias.

D. used printed encyclopedias from Encyclopedia Britannica as a key input.

E. prompted Encyclopedia Britannica to form the first cartel for encyclopedias.

Answers (1)
  • Alene
    April 17, 2023 в 07:08
    The answer is C. The sales of electronic encyclopedias had a negative effect on the sales of printed encyclopedias, as they were a superior product that were easier to access, cheaper, and more convenient. As a result, Encyclopedia Britannica had to adapt to this change by investing in electronic publishing and shifting their focus towards digital products. However, they still continued to sell printed encyclopedias alongside their electronic products as a complement.
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