During the marketing research process, __________ are the specific, measurable goals the decision maker seeks to achieve in conducting the marketing research. A) measures of success B) research objectives C) marketing research plans D) decisions definitio

The answer is B) research objectives. Research objectives are the specific, measurable goals that decision makers aim to achieve through marketing research. These objectives provide direction and focus to the research process and help in determining the data that needs to be collected, the methods that will be used, and the analysis that will be done. Ultimately, research objectives help decision makers make informed and effective business decisions.