Draw a goods and services spectrum, and determine where to place the following products along the spectrum: a nightclub, a new motorcycle, a designer shoe store, an Internet search engine, a new snowboard, and a photography class. Keep in mind that there

The goods and services spectrum ranges from pure goods (tangible, physical items such as a snowboard) to pure services (intangible, non-physical offerings such as a photography class). In between the two extremes lie various combinations of goods and services. Placing each product along the spectrum would depend on the degree to which it is a tangible good versus an intangible service. - A nightclub would fall on the service side of the spectrum, as it primarily offers an experience rather than a physical item. - A new motorcycle would fall closer to the goods side of the spectrum, as it is a physical object that can be purchased and owned. - A designer shoe store would also be closer to the goods side, as it offers physical products for sale. - An internet search engine would fall near the middle of the spectrum, as it provides a service by facilitating information retrieval, but does not offer a physical good. - A new snowboard would be closer to the goods side of the spectrum as it is also a tangible physical item. - A photography class would fall on the service side of the spectrum, as it offers an intangible experience and knowledge that cannot be physically touched or owned. The placement of each item on the spectrum also depends on the customer's perception and experience. For example, a snowboard may be considered more of a service if it comes with lessons and is rented rather than purchased. Similarly, a designer shoe store may be considered a service if it offers personalized styling or fashion consultation services. Ultimately, the placement along the spectrum is subjective and may vary depending on the specific context in which each item is being evaluated.