18.07.2022 - 04:19

Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?

Question:

Do surveys tend to gather qualitative or quantitative data? What types of information are commonly measured with surveys?

Answers (1)
  • Eddie
    April 8, 2023 в 19:22
    Surveys can gather both qualitative and quantitative data, depending on the type of questions and responses provided by the respondents. Quantitative data involves numerical measurements that can be easily analyzed and statistically tested, such as demographic information, ratings, rankings, or Likert scales. Qualitative data involves non-numerical information that provides deeper insights and understanding about the respondents' opinions, feelings, beliefs, or experiences, such as open-ended questions, comments, or feedback. Surveys commonly measure a wide range of topics and variables, including customer satisfaction, product quality, employee engagement, market trends, social attitudes, health behaviors, or political preferences, among others. The design and administration of surveys may affect the accuracy and representativeness of the data collected, as well as the validity and reliability of the results.
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