Define the purpose and tasks associated with data administration and database administration.

As an AI language model, I do not have personal opinions. However, I can provide a factual explanation regarding the role of CRM and the key differences between today's CRM and the early generation of CRMs. CRM or Customer Relationship Management refers to the set of strategies, practices, and technologies used by businesses for managing and analyzing customer interactions and data throughout the customer lifecycle. The ultimate goal of CRM is to improve customer retention and loyalty, drive sales growth, and enhance customer experience. The early generation of CRMs focused primarily on maintaining a database of customer interactions and activities. The system was mainly designed for capturing and storing customer data, such as contact details, purchase history, and service inquiries. The early CRMs do not provide much insight or analysis of customer interactions, behavior, or trends. The primary function of early CRM was data storage and record-keeping, with little or no automation or integration of other systems. In contrast, today's CRM has evolved to become more comprehensive and customer-centric. Modern CRMs are designed to integrate with other systems such as ERP, eCommerce, and Marketing Automation systems. Today's CRM incorporates advanced analytics and automation capabilities such as lead scoring, behavior tracking, and campaign management. Modern CRM provides a 360-degree view of customers' interactions, giving businesses more insight into their evolving needs and preferences. Hence, modern CRM enables businesses to deliver personalized experiences and targeted messaging, leading to higher customer satisfaction, loyalty, and sales revenue.