Based on Selling concept view & Marketing concept view, briefly describe the shifting sources of competitive advantage of upstream activities & downstream activities both for the customer & the marketers?

The type of data in this survey is mostly categorical data. Question (a) asks for quantitative data (i.e. a numerical count of the number of games attended annually) but it can still be classified as categorical since the possible responses are likely to be chosen from ranges such as "0-10," "11-20," or "more than 20." Questions (b) and (d) both ask for opinions of quality and have response options that are categories rather than numerical values. These are clearly categorical data. Question (c) is another categorical question with only two possible responses: "yes" or "no."